How We Evaluated AmazonBasics
We noticed many of the products bore a striking resemblance to brands we were familiar with, so we wondered if Amazon had partnered with leading companies to produce Amazon-branded versions of top-selling items, much like how supermarkets work with brand-name companies to create their in-house product lines.
We contacted four of the major brands that produce the items the AmazonBasics equipment so closely resembled and were surprised to learn that they had no affiliation whatsoever with the products. Instead, they reported various levels of frustration with how similar they looked. It seems Amazon is working directly with third-party manufacturers to knock off top-performing products, cutting out the middleman.
The AmazonBasics items are priced very smartly, often below competitors just enough to make one consider straying from a well-known brand. We wondered how they would perform. To find out, we started with four products—a cast-iron skillet, a set of silicone baking mats, a Dutch oven, and an electric kettle. We took these four products and tested them against our corresponding winners in each category, reporting our results below.
We plan to continue testing AmazonBasics products on a rolling basis and will update this page with new items as we go. Please let us know in the comments section below of any products you’re specifically interested in and we will add them to our list of items to test.