Supermarket Bacon

Published September 2013

How we tested

These days, buying bacon means choosing from a slew of options that range from center-cut to pepper-crusted, maple-flavored, specialty-wood-smoked, low-salt, or even reduced-fat. The latest style vying for market share? Thick-cut strips.

Is Brawnier Bacon Better?

Since we last compared major brands in 2004, a bevy of heftier bacons have shown up alongside the traditional thin, shingled slices. But does a thicker cut offer anything more than just a bigger bite of bacon? To find out, we rounded up six thick strips (based partly on actual thickness rather than labels, since some fatter slices weren’t identified as such) and four traditional slices from nationally available supermarket brands (choosing both styles from the same brand when possible) and invited colleagues to a tasting.

What Does Good Bacon Taste Like?

Good bacon is meaty, smoky without tasting like an ashtray, salty without imitating a salt lick, and sweet without being cloying—what industry experts call “balanced bacon flavor.” The five samples that consistently topped tasters’ rankings had all these traits, and their “substantial,” “crisp but not brittle” texture also won us over. Most of the rest didn’t fare badly—they’re still bacon, after all—but one failed to earn our unqualified recommendation, and one didn’t pass muster at all, tasting “blah” and “not bacony enough.” So what, exactly, did our highestranking products have that the others didn’t?

How Pork Belly Becomes Bacon

To help answer this question, we reviewed how bacon is made. All bacon begins with curing a fatty, meaty cut from the underside of the pig, known as pork belly. Most of the products in our lineup use the modern wet-cure method, injecting the bellies with a brine composed of salt, sugar, sodium nitrite (to set color and act as a preservative), sodium phosphate (to retain moisture), and, in some cases, liquid smoke. The slabs are tumbled in rotating drums to work in the brine and then hung for a few hours to distribute the cure throughout the meat. Just one brand (Wellshire) used the more old-fashioned, artisanal method of dry-curing the bellies for several days with salt and sugar, but this turned out not to matter since tasters liked wet-cured bacons just as much or even more.

A Crucial Finishing Step

After curing comes thermal processing, a procedure in which the cured bellies are partially cooked to an internal temperature of up to 130 degrees. This is also when bacons that didn’t get liquid smoke in their brine are smoked before being sliced and packaged. Most of the bacons in our lineup were dry-smoked (exactly how long is proprietary) with smoke derived from wood or sawdust, earning them the label “naturally smoked” or “old-fashioned smoked,” according to U.S. Department of Agriculture standards. One brand, however, used the shortcut of spraying vaporized smoke onto its bellies. While some industry experts maintain that flavor differences between the two methods are hard to detect, our tasters disagreed. They panned that brand's thick-cut strips in particular, demoting that style to ninth place (its thinner strips made it only to seventh place).

More Fat Isn't Always Better

Differences in processing methods weren’t the only factors that affected our opinions. Tasters also took off points for samples that veered into being too “fatty” and “flabby.” Although bacon wouldn’t be bacon without the fat, producers have known for years that shoppers habitually buy the leanest bacon, and most hogs destined for bacon have been bred to be leaner. When we sent samples of each bacon to an independent laboratory for analysis of their fat, protein, and salt levels, it turned out that, almost in exact rank order, the higher a bacon’s protein-to-fat ratio the more we liked it. Tasters also judged meatier bacons (which have more moisture) to have more complex flavor. At first we thought that sounded odd; it’s almost gospel that fat carries lots of flavor. But in bacon, experts told us, it’s the moisture in the meat that carries the salty-sweet flavors of the cure, which also include the familiar “cured” taste created by water-soluble sodium nitrite.

The Role of Salt

The saltiest strips didn’t necessarily taste the best, but neither did bacons with a combination of more fat and less salt. These were described by tasters as “bland” and “anemic.” This made sense, since we’ve found in test kitchen experiments that fat masks salt flavor, meaning that fattier meats require more salting to taste fully seasoned.

Thickness Matters

Besides meatiness, the strongest predictor by far of which bacons would land at the top of our list did in fact turn out to be thickness. It wasn’t simply that the brawnier strips, which ranged from 1/8 inch to 1/5 inch, boasted a more satisfying chew and cooked up to a just-firm crispiness that never shattered or crumbled. Heftier strips were also smokier strips.

But why would this be the case since, thick or thin, all but one maker's products were smoked the same way—that is, with real smoke in a smokehouse? At first we surmised that some producers might simply smoke their bacon longer, which is one possibility. But when we talked to an expert on meat processing, Iowa State University Distinguished Professor Joe Sebranek, we discovered another possibility: that wider swath of edge on a slice of thick-cut bacon. “Smoke is applied to intact, unsliced bellies,” Sebranek told us. “A thicker slice has more of the surface area where smoke is deposited included with the slice.”

We Measured Bacon Strips Carefully with Calipers to Confirm Our Suspicions

But could a few fractions of an inch more edge really account for a smokier taste? We froze our bacon samples and got out our digital calipers to measure them. Their thicknesses ranged from 1/15 inch all the way up to 1/5 inch—three times as thick. Sure enough, the thinnest strip of the lot, at 1/15 inch, had so little smoke flavor that tasters likened it to “lunch meat.” They also decried it for tasting “blah,” since its thinness meant that it had too little of any of the flavors that make bacon taste good. At 1/8 inch, on the other hand, the thick-sliced version by the same maker drew raves for its smoke flavor—and for having plenty of “all the flavors that come to mind” for bacon. Meanwhile, the brand’s spokeswoman assured us that both styles are produced exactly the same way except for the adjustment on the slicing mechanism.

Our Favorite Bacons

In the end, we have two bacons to highly recommend, so evenly matched by tasters that we declared them co-winners. Both are thick-sliced and both have that perfect bacony balance of meatiness, salt, sweetness, and smoke. One boasted a “sweet,” “smoky, porky, and salty” taste that added up to “a perfect mixture.” The other co-winner was “pleasantly smoky and substantially meaty.” Tasters called it “umami-licious.” It’s also worth noting that this was the only brand we tasted to use brown sugar in its cure, which accounts for this bacon’s “deeply browned, Maillard flavor.”


In two blind tastings, 21 Cook’s Illustrated staff members tasted six thick and four traditional bacon samples from a list of top-selling national brands compiled by the Chicago-based market research firm IRi. We sampled the bacons cooked according to our recipe for Oven-Fried Bacon and rated them on flavor, texture, and overall appeal. An independent laboratory analyzed salt, protein, and fat percentages for each product, and findings are shown per 100 grams of uncooked bacon. Tasting results were averaged; bacons appear below in order of preference. All bacon was purchased at Boston-area supermarkets.

The Results

Highly Recommended

Farmland Thick Sliced Bacon

This thick strip was also one of the meatiest, with saltiness offset by sweetness, all combining to deliver bacon balance. Tasters described it as “a good meaty slice” that was “sweet,” “smoky, porky, and salty.”

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$7.99 for 1 1/2 lbs (33 cents per oz)*

Plumrose Premium Thick Sliced Bacon

With one of the highest amounts of protein, this “substantially meaty” bacon was “pleasantly smoky,” “with very little fat.” Plumrose is the only brand cured with brown sugar, which contributed to its “deeply browned, Maillard flavor.”

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$5.99 for 1 lb (37 cents per oz)*

Wright Naturally Hickory Smoked Bacon

This thick-cut bacon was “good all around,” delivering “great smoky flavor with enough salt and sweet.” Other tasters rated it the smokiest in the lineup and also praised its “meaty” taste and “substantial” texture.

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$7.48 for 1 1/2 lbs (31 cents per oz)*

Wellshire Farms Black Forest Dry Rubbed Salt Cured Bacon

This “substantial” thick-cut slice, the only bacon we tasted that was dry cured, was “smoky, sweet, salty, meaty—the four basic bacon food groups!” Others compared its sweetness with “barbecued brisket” or “burnt ends,” with its “porky, sweet-but-not-too-sweet” taste.

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$8.99 for 18 oz (50 cents per oz)*

Oscar Mayer Naturally Hardwood Smoked Thick Cut Bacon

The thick version of classic Oscar Mayer bacon ranked in the middle of the pack for smokiness, just ahead of its thinner companion product. It was “deeply porky” and “meaty”—“a very nice, satisfying slice.”

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$7.49 for 1 lb (47 cents per oz)*

Oscar Mayer Naturally Hardwood Smoked Bacon

With “a nice ratio of fat to lean meat,” this regular-sliced strip cooked up “smoky” and “sweet,” and tasted “not bad for thin bacon,” as one taster deemed it. “Perfect in terms of crispness,” summed up another.

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$7.49 for 1 lb (47 cents per oz)*

Hormel Black Label Bacon

Some found this bacon—one of two in our lineup that was sprayed with vaporized liquid smoke rather than dry smoked—“leathery” and “not very smoky.” Others deemed it “good” and “decently meaty.”

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$6.99 for 1 lb (44 cents per oz)*

Farmland Hickory Smoked Bacon

While many tasters enjoyed our former favorite supermarket bacon’s “woodsy smoke” and good “bacony flavor,” perhaps due to unavoidable variation in agricultural products, it was far fattier than its thick-cut cousin. One taster described biting into it this way: “like eating a slab of fat.”

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$5.99 for 1 lb (37 cents per oz)*
Recommended with Reservations

Hormel Black Label Thick Cut Bacon

Ranked low for smokiness (applied as vaporized liquid smoke) and sweetness, this “fatty” thick-cut bacon tasted “grilled rather than smoky.” A few ­tasters praised its “good pork flavor,” but most said that it lacked taste and was “chewy” rather than crispy.

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$6.99 for 1 lb (44 cents per oz)*
Not Recommended

Plumrose Premium Sliced Bacon

Sliced considerably thinner than most of the other regular-sliced strips, this “blah” bacon had so little smoke flavor that one taster likened its taste to that of “lunch meat.” At best, its flavor was “middle-of-the-road.”

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$5.49 for 1 lb (34 cents per oz)*