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Canned Diced Tomatoes

Published July 2010

How we tested

Unlike most kinds of canned produce, which pale in comparison to their fresh counterparts, a great can of diced tomatoes offers flavor almost every bit as intense as ripe, in-season fruit. For this reason it’s one of the most important staples in our pantry. We rely on diced tomatoes for everything from pasta sauce to chili to soups and stews. We even use them to make quick salsa when good fresh tomatoes are in short supply.

Supermarket shelves are teeming with different brands of diced tomatoes, and in recent years most have come out with “petite diced” versions as well. To make sense of the selection, we gathered 16 widely available styles and brands. There was only one way to start the process of identifying the best: Open the cans, pass around some spoons, and hold a blind tasting of plain, unheated tomatoes. When the tomatoes were sampled this way, potential flaws would have nowhere to hide.

To our surprise, nearly half of the brands fell short. And that’s putting it nicely: The lowest-rated tomatoes were flat-out awful, eliciting slams like “mushy, gruel-like texture” and “tastes like wet socks.”

Although we asked our tasters to consider a range of factors (natural sweetness and texture, for example), they homed in on fresh flavor as their primary criterion for loving—or loathing—a tomato. “Nothing tinny here,” wrote tasters about the favorite tomato in this round. The runner-up was similarly praised as “fruity” and “fresh-tasting.”

After the first taste test, we were down to nine brands. For the next round, we used the samples to make a simple garlic-and-olive-oil-laced tomato sauce. Our two favorites from the initial round came out on top again, with comments like “beautiful texture” and “pleasing” tomato flavor. What made the difference between these two and the remaining seven brands, half of which had nothing to recommend them, even when disguised by other ingredients and flavorings?

Hunting for Answers

Rarely have we struggled so much to nail down the reasons for liking what we liked. Appearance, for example, had no bearing on quality: Some tomatoes boasted an appealing bright red color yet tasted stale and washed out. Others, with noticeably more seeds, green pieces, and even cores, tasted quite nice. Did size matter? No. While some brands’ petites scored lower than their regular cuts, others scored higher.

The companies themselves were no help—for the most part, they told us any information was proprietary. It was only when we turned to food scientists, including Sheryl A. Barringer, a professor of food science and technology at Ohio State University, and Diane Barrett, fruit and vegetable products specialist in the department of food science and technology at the University of California-Davis, that we got some answers. According to these experts, great diced tomatoes start with the tomatoes themselves. Some companies experiment constantly to grow not only the best-tasting varieties but also the firmest fruit, with thick “walls” that will stand up to mechanical dicing. Others choose to use thin-walled tomatoes and cook them longer for a softer consistency, which our tasters did not care for.

But even a seemingly perfect tomato may not taste great. “There are tomatoes that come off the vine tasteless, and it doesn’t get better if you process them,” Barringer said. Geography may also be a factor. Our top-ranked tomatoes were grown in California, source of much of the world’s tomatoes, where the dry, hot growing season leads to sweet, complex flavor. The bottom-ranked brands came from the Midwest and Pennsylvania.

How much does the peeling procedure affect flavor? we wondered. Barringer explained that diced tomatoes are peeled either with lye, a caustic chemical, or by exposure to hot steam followed by a drop in pressure, which literally blows the peels off. But the peeling process has little effect on flavor. More important, she explained, is to process ripe tomatoes quickly, before they rot. “This can happen fast in the hot weather,” she noted. Our tasters called some brands “moldy” and “fermented,” reflecting that perhaps processors hadn’t moved fast enough.

After peeling, the tomatoes are machine-diced and canned. The juice is handled separately, heated and treated with calcium chloride (a firming agent), salt, and citric acid (to boost bright flavor and lower pH). The juice is then added to the cans, which are sealed, heat-sterilized, and rapidly cooled to prevent the tomatoes from overcooking. The timing and temperatures of these steps, said our experts, can mean the difference between preserving fresh flavor and boiling it to death.

The additives can also affect quality: We tasted tomatoes that were too sweet or too acidic (from not enough or too much citric acid) or bland from lack of salt. In fact, the tomatoes with the least amount of salt—125mg per serving compared with a chart-topping 310mg in the top-rated brand—ranked last. We encountered tomatoes so unnaturally firm from too much calcium chloride, they were like “chewing on a wet blanket.” Other brands could have used an extra jolt, with fruit so mushy that tasters likened it to “nursing home food.”

Differences in processing and additives (or even tomato variety) could also help explain why our tasters had polar-opposite reactions to products that came from the same company. For example, tasters praised Del Monte Diced Tomatoes for being “firm and meaty” while decrying its sister brand for a “Styrofoam city” tomato texture. A spokesperson from Del Monte confirmed that the tomatoes canned under its various labels (which also include S&W) are “different” but without revealing how. Another lesson from this tasting is that we can’t count on the results to hold up indefinitely. Our experts told us that companies experiment continually with different varieties and processing methods—so that a canned tomato we like this year might not be the same one we like a few years down the road.

Best Bets

For now we can say that two brands stood out for bright, fresh tomato flavor. Our winner boasted a balance of sweet and tart, along with a “beautiful” firm-ripe texture. Our runner-up was a little sweeter, with a slightly less consistent texture. But we won’t wait too many years before tasting diced tomatoes again—just to be sure these two favorites have still got the formula right.


Twenty-one Cook’s Illustrated staff members participated in a blind tasting of 16 brands of canned diced tomatoes; nine brands made the final lineup. Brands were selected from top-selling supermarket canned diced tomatoes, as compiled by the Chicago, Ill.-based market research firm SymphonyIRI Group Inc. (Eliminated brands: Del Monte Petite Diced, S&W Ready-Cut Diced, Tuttorosso Italian Style Diced, Tuttorosso New World Style Diced, RedPack Petite Diced, and Pomì Chopped Tomatoes. Progresso discontinued its plain diced tomatoes during our testing.) We sampled the tomatoes plain and in tomato sauce (also in blind tastings), rating them on tomato flavor, saltiness, sweetness, texture, and overall appeal. Ingredients as well as sodium and sugar levels (amounts shown are per ½-cup serving) come from nutrition labels. An independent laboratory determined pH; lower numbers indicate higher acidity. Peeling-process information was obtained from manufacturers. Prices were paid in Boston-area supermarkets. We averaged tasting scores; the results appear below in order of preference.

The Results


Skippy Peanut Butter

In a contest that hinged on texture, tasters thought this "smooth, "creamy" sample was "swell" and gave it top honors, both plain and baked into cookies. Its rave reviews even compensated for a slightly "weak" nut flavor that didn't come through as well as that of other brands in the pungent satay sauce.

$2.39 for 16.3-oz. jar (15 cents per oz.)*

Jif Natural Peanut Butter Spread

The big favorite in satay sauce, this peanut butter's "dark, roasted flavor"—helped by the addition of molasses—stood out particularly well against the other heady ingredients, and it made cookies with "nice sweet-salty balance." Plus, as the top-rated palm oil-based sample, it was "creamy," "thick," and better emulsified than other "natural" contenders.

$2.29 for 18-oz. jar (13 cents per oz.)*

Reese's Peanut Butter

This is what peanut butter should be like, " declared one happy taster, noting specifically this product's "good," "thick" texture and "powerful peanut flavor." In satay sauce, however, some tasters felt that heavier body made for a "pasty" end result.

$2.59 for 18-oz. jar (14 cents per oz.)*

Skippy Natural Peanut Butter Spread

The only other palm oil-based peanut butter to make the "recommended" cut, this contender had a "looser" texture than its winning sibling but still won fans for being "super-smooth." Tasters thought it made an especially "well-balanced," "complex" peanut sauce.

$2.39 for 15-oz. jar (16 cents per oz.)*
Recommended with Reservations

Peanut Butter & Co. No-Stir Natural Smooth Operator

Though it says "no-stir" on the label, this "stiff" palm-oil enriched peanut butter was "weeping oil" and came across as "greasy" to some tasters. However, it turned out a respectable batch of cookies—"chewy in the center, crisp and short at the edge"—and made "perfectly good" satay sauce.

$4.49 for 18-oz. jar (25 cents per oz.)*

Maranatha Organic No Stir Peanut Butter

On the one hand, this organic peanut butter produced cookies that were "soft and sturdy" yet "moist," with "knockout peanut flavor." On the other hand, eating it straight from the jar was nearly impossible; its "loose," "liquid-y," and "dribbly" consistency had one taster wonder if it was "peanut soup."

$5.69 for 16-oz. jar (36 cents per oz.)*
Not Recommended

Smart Balance All Natural Rich Roast Peanut Butter

Besides being unpalatably "tacky" and "sludgy," this "natural" peanut butter suffered from an awful "fishy" flavor with a "weird acidic aftertaste" that tasters noted in all three applications. Our best guess as to the culprit? The inclusion of flax seed oil, an unsaturated fat that's highly susceptible to rancidity.

$3.59 for 16-oz. jar (22 cents per oz.)*

Smucker's Natural Peanut Butter

With its only additive a negligible amount of salt, the only truly natural peanut butter in the lineup elicited comments ranging from mild dissatisfaction ("needs enhancement with salt and sugar") to outright disgust ("slithery," "chalky," "inedible"). Cookies were "dry and crumbly" with a "hockey puck" texture, and the satay sauce was "stiff," "gritty," and "gloopy."

$2.69 for 16-oz. jar (17 cents per oz.)*