Brown Rice

Published February 2015

How we tested

Brown rice is shedding its hippie image. It’s whole-grain, gluten-free, cheap, and healthy—and according to Nielsen, national sales of brown rice increased 58 percent from 2006 to 2011. Brown rice is booming.

How We Assembled Our Brown Rice Lineup

We like brown rice plain as a side dish or in pilafs and salads. To find the best product, we surveyed supermarkets and chose seven national best sellers. We focused on long-grain rice, as it’s what we use most for its fluffy and discrete kernels. We first selected four top-selling dried products, and then because brown rice can take 45 minutes to an hour to cook, we added three prepared products to our lineup. All three are fully cooked and reheated at home in the microwave for 1 to 4 1/2 minutes, depending on the product; two are shelf-stable and one is frozen. We passed over the boxes of traditional dried instant rice; their grains are usually steamed and dried at the factory to make them cook faster, and we’ve always found them spongy.

How We Tasted Brown Rice

We tried the rice three ways, including both styles—dry and microwaveable—in each tasting. First we baked the four dried products according to our Cook's Illustrated Foolproof Oven-Baked Brown Rice recipe, and for the second we simmered them on the stovetop, following package instructions. We microwaved the three quick products per their directions, comparing them with the baked and then with the simmered dry rice. Finally, we tried all seven products in a room-temperature rice salad; we boiled the four dried products according to the recipe and microwaved the three quick products, adding them to the recipe when it called for cooked, cooled rice.

Traditional Dry Rice Trumps Instant Rice

We soon noticed our first pattern: Tasters always preferred good old-fashioned dry rice (when prepared right). It’s firmer, with a pleasant nutty bite. And convenience products, for the most part, aren’t worth it. “Did you accidentally cook the box?” asked one taster eating a shelf-stable product by one manufacturer. We looked into it and found that the rice is parboiled, just like the company’s dry instant rice; its grains were clumpy and mealy. Another flop was a frozen rice product. According to our science editor, the harsh process of cooking, freezing, and reheating causes some of the starches to form crystals that trap water, drying out parts of the grains. It also releases starch molecules called amylose, which makes the rice mushy when reheated.

One quick product, though, did turn out consistently decent; it isn’t perfect, but it’s a good fast alternative. Its grains were firmer than those of regular brown rice, earning comparisons to wheat berries and barley. But it’s also more expensive: $1.20 per 1-cup serving versus $0.25 for our winner. It comes salted and oiled, which tasters didn’t mind, but you do sacrifice control.

Don't Follow Rice Cooking Instructions on the Package

As for the dry rice, when cooked according to our own recipes, all performed admirably. Testers ranked them nearly identically in both the basic baked brown rice recipe and when boiled and cooled for the room-temperature salad. All four products had similar scores for flavor and texture, so we turned to each product’s package instructions. While we’ve perfected brown rice in our recipes, we know that sometimes people use the package for prep, too.

Talk about mixed results: When we cooked each product according to its instructions, one was great, one was decent, and two were utter mush. Wondering if we’d done something wrong, we cooked the latter two again, getting the same results: “gelatinous” “oatmeal,” “like baby food.” But these very same products were excellent in our own recipes. What gives? All the stovetop package instructions use the absorption method, meaning you add a set amount of water and a set amount of rice and cook the two together until the water is absorbed. We looked at the water ratios called for on each package and found that the best rice called for a ratio of 1 3/4 cups water to 1 cup rice; the product that was pretty good calls for 2 cups water to 1 cup rice; and the two mushy products call for 2 1/2 cups water to 1 cup rice. The mushy products don’t sell bad rice; they’re just telling you to add too much water. As an experiment, we cooked the two mushy products with the water ratio called for in our best rice, 1 3/4 cups per cup of rice, and they vastly improved.

The Best Brown Rice

Our winning rice covered all the bases. It works great with a range of cooking methods and has its own smart instructions. It is also the only company in our tasting that grows its own rice, and that level of control, coupled with smart directions, turns out consistently superior, firm, nutty grains.

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The Results


Skippy Peanut Butter

In a contest that hinged on texture, tasters thought this "smooth, "creamy" sample was "swell" and gave it top honors, both plain and baked into cookies. Its rave reviews even compensated for a slightly "weak" nut flavor that didn't come through as well as that of other brands in the pungent satay sauce.

$2.39 for 16.3-oz. jar (15 cents per oz.)*

Jif Natural Peanut Butter Spread

The big favorite in satay sauce, this peanut butter's "dark, roasted flavor"—helped by the addition of molasses—stood out particularly well against the other heady ingredients, and it made cookies with "nice sweet-salty balance." Plus, as the top-rated palm oil-based sample, it was "creamy," "thick," and better emulsified than other "natural" contenders.

$2.29 for 18-oz. jar (13 cents per oz.)*

Reese's Peanut Butter

This is what peanut butter should be like, " declared one happy taster, noting specifically this product's "good," "thick" texture and "powerful peanut flavor." In satay sauce, however, some tasters felt that heavier body made for a "pasty" end result.

$2.59 for 18-oz. jar (14 cents per oz.)*

Skippy Natural Peanut Butter Spread

The only other palm oil-based peanut butter to make the "recommended" cut, this contender had a "looser" texture than its winning sibling but still won fans for being "super-smooth." Tasters thought it made an especially "well-balanced," "complex" peanut sauce.

$2.39 for 15-oz. jar (16 cents per oz.)*
Recommended with Reservations

Peanut Butter & Co. No-Stir Natural Smooth Operator

Though it says "no-stir" on the label, this "stiff" palm-oil enriched peanut butter was "weeping oil" and came across as "greasy" to some tasters. However, it turned out a respectable batch of cookies—"chewy in the center, crisp and short at the edge"—and made "perfectly good" satay sauce.

$4.49 for 18-oz. jar (25 cents per oz.)*

Maranatha Organic No Stir Peanut Butter

On the one hand, this organic peanut butter produced cookies that were "soft and sturdy" yet "moist," with "knockout peanut flavor." On the other hand, eating it straight from the jar was nearly impossible; its "loose," "liquid-y," and "dribbly" consistency had one taster wonder if it was "peanut soup."

$5.69 for 16-oz. jar (36 cents per oz.)*
Not Recommended

Smart Balance All Natural Rich Roast Peanut Butter

Besides being unpalatably "tacky" and "sludgy," this "natural" peanut butter suffered from an awful "fishy" flavor with a "weird acidic aftertaste" that tasters noted in all three applications. Our best guess as to the culprit? The inclusion of flax seed oil, an unsaturated fat that's highly susceptible to rancidity.

$3.59 for 16-oz. jar (22 cents per oz.)*

Smucker's Natural Peanut Butter

With its only additive a negligible amount of salt, the only truly natural peanut butter in the lineup elicited comments ranging from mild dissatisfaction ("needs enhancement with salt and sugar") to outright disgust ("slithery," "chalky," "inedible"). Cookies were "dry and crumbly" with a "hockey puck" texture, and the satay sauce was "stiff," "gritty," and "gloopy."

$2.69 for 16-oz. jar (17 cents per oz.)*